This page is for: creators anywhere who want the full map of TikTok earning routes, with an honest answer on which ones their own country actually allows.
Money on TikTok comes from five different payers, and the payer decides the requirements. TikTok itself pays through the Creator Rewards Program, Series, Subscription, and LIVE. Your viewers pay directly through gifts, subscriptions, and paywalled Series. A seller pays you through affiliate commission. A brand pays you for a partnership. Your own customers pay you for your own product. That distinction matters more than any follower count, because the largest TikTok-paid route and the largest seller-paid route are both closed outright in most countries, while the routes where somebody else pays stay open everywhere.
Page checked: September 9, 2026.
Jump to: Key Takeaways · The Full Route Map · Why Views Alone Don't Pay · Why We Publish No Earnings Figures · Creator Rewards Program · Series · Subscription · LIVE and Gifts · Smaller TikTok-Paid Routes · Routes Where Someone Else Pays · Which Routes Fit Your Account · What Bought Engagement Does and Doesn't Do · FAQ · The Bottom Line · Official Sources
Key Takeaways
- The Creator Rewards Program is open in exactly eight countries: the United States, the United Kingdom, Germany, Japan, South Korea, France, Mexico, and Brazil. If your country is not on that list the route is closed, and TikTok requires you to be physically located in an eligible country with an account registered there.
- TikTok Shop operates in supported markets only. Its June 2026 expansion covered European markets, and it is not available in Arab markets, including Saudi Arabia.
- The routes most likely to stay open wherever you are are the ones where a viewer, a brand, or your own customer pays you, not TikTok: LIVE gifts (no country restriction is published, though availability isn't positively confirmed), brand partnerships, and selling your own products or services.
- TikTok publishes country lists for the Creator Rewards Program and TikTok Shop, but not for Series or Subscription, so availability in any given country is unconfirmed. Check your own TikTok Studio.
- Follower counts alone don't unlock anything. Creator Rewards needs 10,000 followers and 100,000 video views in the last 30 days, plus originals over one minute, and each video earns nothing until it passes 1,000 qualified For You feed views.
- Bought engagement changes a displayed number. Nothing in TikTok's published eligibility criteria treats purchased counts as qualifying activity, and TikTok treats inauthentic engagement as a Community Guidelines violation, which feeds the same violation thresholds that can end eligibility.
The Full Route Map: Every Way TikTok Money Reaches a Creator
Read the fourth column first. Availability is the fact that decides whether the rest of a row is worth your time.
Creator Rewards Program countries: United States · United Kingdom · Germany · Japan · South Korea · France · Mexico · Brazil. If your country isn't on that list, that one row is closed to you, and the rest of the table is where to look.
| Route | Who pays | Core requirement | Country availability | Where the detail is |
|---|---|---|---|---|
| Creator Rewards Program | TikTok | 10,000 followers and 100,000 video views in the last 30 days; originals over 1 minute | Eight countries only. US, UK, Germany, Japan, South Korea, France, Mexico, Brazil | On-page section |
| Series (paywalled collections) | Your viewers | 10,000 followers, account 30+ days old, 3 public posts in the last 30 days, 1,000 views in the last 30 days | Not confirmed. TikTok publishes no country list for Series | On-page section (no separate guide yet) |
| Subscription | Your viewers, monthly | 10,000 followers and 100,000 views in the past calendar month, or the LIVE eligibility route instead | Not confirmed. TikTok publishes no country list for Subscription | On-page section (no separate guide yet) |
| LIVE gifts and Diamonds | Your viewers, in the moment | 18+ (19 in South Korea). TikTok's LIVE monetization page states age only | Likely open, not confirmed. No country restriction is published, but absence of a restriction is not the same as confirmed availability | On-page section |
| Affiliate commission (self-apply) | The seller | 1,000+ followers in the US or 500 in the UK, 18+, account risk evaluation | US and UK published. 1,000+ followers in the US, 500 in the UK. No other market threshold is published | On-page section |
| TikTok Shop selling | Your customers | Seller account in a supported market | Supported markets only. Not available in Arab markets, including Saudi Arabia | On-page section |
| Brand partnerships | The brand | No TikTok threshold. A describable audience and a convincing engagement pattern | Worldwide. Nothing in TikTok's program rules gates this by country | On-page section |
| TikTok One | The brand | TikTok's platform connecting creators with brands. Creator Marketplace moved into it | Not confirmed. We found no published regional eligibility list | On-page section |
| Your own products or services | Your customers | No TikTok requirement at all. Your audience's trust is the requirement | Worldwide | On-page section |
| Effect House rewards and post contests | TikTok | Program-specific entry rules per contest or effect reward | Not confirmed. Terms vary per program | On-page section |
If you're mapping this against another platform's structure, our TikTok vs YouTube monetization comparison sets the two systems side by side.
Why Views Alone Don't Pay on TikTok
TikTok doesn't run a general per-view payout for everyone who posts. The only route where TikTok pays you for video performance is the Creator Rewards Program, and it's geographically restricted to eight countries. Everywhere else, a view is an input to something that pays, not a payment in itself.
Even inside the Creator Rewards Program, a raw view isn't the unit that counts. TikTok's Creator Academy documentation describes a qualified view as one with roughly five seconds of watch time, and views arriving from search need 30 seconds or more before they qualify. A video earns nothing at all until it reaches at least 1,000 qualified For You feed views. Duets, Stitches, Photo Mode posts, and sponsored content aren't eligible, and the video has to run over one minute.
Here's the useful way to hold it. A view is evidence that your content reaches people. Earning happens when that reach converts into something a payer values: a completed watch, a gift during a LIVE, a subscription, a click that ends in a purchase, or a brand's confidence that your audience is the one it wants. Our guide to whether TikTok pays per view unpacks the mechanics in detail, and reading your TikTok analytics shows you which of your posts are producing the watch behavior these routes actually depend on.
Why We Publish No Earnings Figures on This Page
You won't find a dollar-per-1,000-views number, an RPM, or an earnings table anywhere on this page, and that's a deliberate editorial decision. TikTok doesn't publish any of those figures. Every number circulating online is either a creator's self-report from one account in one country and one niche, or a calculator built on top of somebody else's self-report.
The Creator Rewards Program is a good illustration of why. Payout depends on qualified views rather than raw views, and qualification depends on watch time and traffic source. TikTok describes those inputs but publishes no rate that connects them to money. Any figure we invented would look like a benchmark to you, and it would be false precision built on a source that doesn't exist.
The same reasoning applies to Diamonds. TikTok states that it allocates Diamonds based on engagement. It doesn't publish a fixed conversion rate from gifts to Diamonds, and it publishes no per-Diamond price. So the honest answer is that LIVE gift income isn't calculable in advance from any public TikTok document, and we're not going to manufacture one.
Creator Rewards Program: The Route Limited to Eight Countries
The Creator Rewards Program is TikTok's pay-for-performance program, and it's open in exactly eight countries: the United States, the United Kingdom, Germany, Japan, South Korea, France, Mexico, and Brazil. That list comes from TikTok's own Creator Academy article. No Arab or Gulf country appears on it. TikTok requires you to be physically located in an eligible country with an account registered there, so a creator outside those eight countries can't route around it with settings.
The rest of the criteria matter if you're reading from an eligible country or planning around a relocation. You need to be 18 or older, 19 in South Korea. The account has to be a Personal Account: Business, political, and government accounts are excluded. It has to be public and in good standing. The performance bar is 10,000 followers and at least 100,000 video views in the last 30 days, measured as a rolling window.
Content rules narrow it further. Videos must be original and run over one minute. Duets, Stitches, Photo Mode posts, and sponsored content don't qualify. A video earns nothing until it clears 1,000 qualified For You feed views, and qualification needs roughly five seconds of watch time, rising to 30 seconds or more for views that arrive from search.
Violations end this quickly. Five or more video violations in 30 days triggers disqualification, and five or more account violations makes you permanently ineligible. You get 80 days to appeal a video decision and 30 days to appeal an account decision. You apply from TikTok Studio, and identity verification is required before you can collect rewards. The full breakdown lives in our Creator Rewards Program guide.
Series: Paywalled Collections Your Viewers Buy
Series lets you sell a collection of videos behind a paywall, and it's the one TikTok-adjacent route where your viewers pay for content rather than for access to you. A Series holds up to 80 videos, each between 30 seconds and 20 minutes, according to TikTok's support FAQ.
Eligibility is broader than the Creator Rewards Program in one useful way: TikTok allows public Personal or Business accounts. You need to be 18 or older, 19 in South Korea. Your account has to be at least 30 days old, in good standing, with at least three public posts in the last 30 days, at least 10,000 followers, and at least 1,000 views in the last 30 days. The content has to be original.
There's an exception worth knowing. Creators under 10,000 followers may still apply if they can show premium content they already sell somewhere else. That's the clause that matters most to a creator who teaches, coaches, or sells a course off-platform, because it turns an existing business into an eligibility argument.
TikTok publishes no country list for Series that we could read, so its availability in any given country is unconfirmed. Check whether the option appears in your own TikTok Studio, because your account is the only reliable test we can point you to.
Subscription: Recurring Monthly Payments From Your Audience
Subscription is a recurring monthly payment from a viewer in exchange for ongoing perks: subscriber-only content, a badge, and exclusive chats. TikTok's Newsroom announcement and Creator Academy documentation describe it as an ongoing relationship rather than a one-off transaction, which makes it structurally different from a gift.
You set the price yourself, anywhere from $2.99 to $99.99 per month, with a default of $5.99. Eligibility requires you to be 18 or older and in good standing, plus at least 10,000 followers and 100,000 video views in the past calendar month. There's an alternate path that's easy to miss: you can qualify by meeting specific LIVE eligibility requirements instead. If your strength is live audience rather than feed performance, that second door is the one to try.
Notice the measurement window, because it's genuinely different from Creator Rewards. Subscription measures the past calendar month. Creator Rewards measures a rolling 30 days. In practice that means a strong burst in the middle of a month can satisfy a rolling window while failing a calendar one, and a creator who checks eligibility on the 3rd of a month is being assessed on a period that already closed. It's a small distinction with real consequences for timing an application.
As with Series, TikTok publishes no country list for Subscription that we could verify, so we can't confirm availability for any specific country. Check your own TikTok Studio.
LIVE and Gifts: The Route With No Published Follower Number
LIVE is the route most likely to be genuinely open wherever you are, because TikTok's own LIVE monetization page for creator networks states an age requirement and nothing about geography. Creators must be at least 18, or 19 in South Korea, to access LIVE monetization features. Viewers send gifts during a broadcast, and TikTok allocates Diamonds to the creator based on engagement.
On the follower question: you'll see "you need 1,000 followers to go LIVE" repeated across the web, often softened into "1,000 is common in many regions." Neither is accurate. TikTok publishes no global minimum follower count for LIVE access on any page we could read, its own LIVE monetization page states age only, and no published data exists on what is typical region by region. Repeating a number we can't source would make this page feel more helpful while making it less true. If a follower gate applies to your account, TikTok will surface it in the app.
It's worth naming where that claim is now coming from, because it isn't only a forum rumor. Google's AI Overview currently states the 1,000-follower LIVE gifting threshold as fact and cites a YouTube video for it rather than TikTok. We looked for a TikTok document saying the same thing and couldn't find one. What TikTok itself publishes on its LIVE monetization page is the age requirement, 18, or 19 in South Korea, and nothing about a follower minimum. So one half of the widely repeated answer has a primary source and the other half doesn't, and an answer engine repeating it confidently doesn't change which half is which.
On Diamonds, be equally careful with the arithmetic you read elsewhere. TikTok allocates Diamonds based on engagement rather than converting gifts at a published fixed rate, and it publishes no per-Diamond price. Anyone showing you a clean gift-to-cash formula is filling a gap TikTok left open. What does move the number is attendance, because gifts only arrive while people are actually watching, which makes when you broadcast matter more here than on any other route, and our guide to the best times to go LIVE on TikTok works through how to find your own window. Our LIVE monetization explainer covers the gifting flow, and TikTok LIVE requirements covers what TikTok does state about access.
Smaller TikTok-Paid Routes: Effect House, Contests, and the Monetization Center
TikTok pays creators through several narrower programs that rarely make the standard list. Effect House rewards creators who build effects that get used. TikTok also runs post contests in defined categories including film, TV, sports, education, and cars, where entry rules are set per contest rather than by a single global standard.
TikTok has also consolidated its programs and analytics into a Creator Monetization Center, which is where you'll see which programs your account can currently access. That's a more reliable eligibility check than any article, including this one, because it reads your actual account rather than a published summary. Identity verification is required before you can collect Creator Rewards payments.
These routes suit a specific kind of creator: someone with a production or technical skill rather than a large audience. TikTok sets entry rules per program, and we found no published follower threshold for either. That makes them among the few TikTok-paid routes where reach isn't the gate.
Routes Where Someone Else Pays: Affiliate, Shop, Partnerships, and Your Own Products
These are the routes that stay open when TikTok's own programs don't reach your country.
Affiliate commission: the "no minimum" claim is only half true
The Affiliate Creator route, the one you apply for yourself, publishes a market-specific follower minimum: 1,000+ in the United States and 500 in the United Kingdom, in both cases alongside being at least 18 and passing an account risk evaluation. Those figures come from TikTok's own creator portals, read on 9 September 2026. TikTok publishes no threshold for other markets. The route lives inside TikTok Shop, so it only exists where Shop does, and Shop's supported-market list contains no Arab market. Two other routes, Marketing Creator and Official Shop Creator, carry no follower minimum, but they're invite-only from a seller. That nuance is exactly why the "affiliate has no minimum follower requirement" myth survives: it's describing a door you can't open from your side.
TikTok also runs a pilot program. Once you qualify as an Affiliate Creator, which already means clearing your market's follower minimum, you're automatically enrolled if you have fewer than 5,000 followers, and you graduate to full features at 5,000 and above. Since May 11, 2026, shoppable posting limits allow up to 30 shoppable short videos and 60 shoppable photo posts per day. Our affiliate marketing guide works through how the routes differ in practice.
TikTok Shop: supported markets only
TikTok Shop operates in supported markets only, and its June 2026 expansion covered European markets. It is not available in Arab markets, including Saudi Arabia, and TikTok has confirmed no launch date for that region, so no date appears here. If you sell physical products from a market TikTok Shop doesn't cover, your realistic structure is TikTok for attention and a separate checkout you control. Our TikTok Shop overview explains what the feature does where it operates.
Brand partnerships and TikTok One: no threshold, a different bar
Brand partnerships have no TikTok-published threshold, because TikTok isn't the payer. The brand is. What the brand needs is a describable audience and a convincing engagement pattern: who watches you, why they watch, and whether that group overlaps with the people the brand wants to reach. A 4,000-follower account with a specific, verifiable audience can be a better buy than a 200,000-follower account with a scattered one.
TikTok One is TikTok's platform connecting creators with brands, and the Creator Marketplace moved into it. Sources conflict on which other products were folded into TikTok One, so this page names only the Creator Marketplace. We couldn't verify a complete list. Our brand partnerships guide covers negotiation and deliverables, and our TikTok One page covers the platform itself.
Your own products or services: the route with no gate
Selling your own product or service has no TikTok requirement whatsoever. There's no application, no follower minimum, no country restriction, and no violation threshold to manage. The requirement is your audience's trust, which is harder to build than 10,000 followers and considerably more durable than any single program's eligibility rules.
This is the route we'd point any creator to first, precisely because it's the one that can't be closed by a country list. A consultant, a designer, a tutor, a bakery, or a photographer can convert TikTok attention into revenue without waiting for TikTok to open a program locally. Building the audience side of that is covered in our TikTok growth guide, and the wider topic index sits on our TikTok hub.
Which Routes Fit Your Account Right Now
This is bucketed by capability rather than by follower count, because TikTok publishes no follower threshold for several of these routes.
| Your situation | Routes worth checking first | What actually gates it |
|---|---|---|
| You're in a country the Creator Rewards Program doesn't cover and posting consistently | LIVE gifts, brand partnerships, your own products | Age for LIVE, audience clarity for brands, trust for your own products. None of these depends on the eight-country list. For LIVE, no country restriction is published, though availability isn't positively confirmed |
| You can hold a live audience for a sustained broadcast | LIVE gifts, and Subscription via its LIVE eligibility path | LIVE access on your account plus TikTok's stated age requirement. Subscription availability is not confirmed by country, so check whether it appears in your own TikTok Studio |
| You already sell premium content elsewhere, such as a course | Series, using the under-10,000-follower exception | Proof of the content you already sell, plus account age, posting activity, and good standing. Series availability is not confirmed by country, so check whether it appears in your own TikTok Studio |
| You sell a physical product from a market TikTok Shop doesn't cover | Your own checkout, supported by TikTok content | TikTok Shop is unavailable regionally, so your storefront has to live off-platform |
| Brands already contact you | Brand partnerships, TikTok One | Your ability to describe your audience and show a stable engagement pattern |
| You build effects or produce technically | Effect House rewards, post contests | The quality and adoption of what you build, not your follower count |
| You're located in one of the eight eligible countries | Creator Rewards Program, alongside everything above | 10,000 followers and 100,000 views in the last 30 days, Personal Account, originals over one minute |
| You're starting from zero | None yet. Build watch behavior first | Every route above needs either an audience, a skill, or a product. Pick which one you're building |
What Bought Engagement Does and Doesn't Do for Monetization
Buying followers, views, or likes changes a displayed number. That's the accurate description of the mechanism, and it's worth stating plainly rather than moralizing about.
What it doesn't do is satisfy eligibility. Nothing in the published criteria for the Creator Rewards Program, Series, or Subscription treats purchased counts as qualifying activity. Those programs measure things purchased counts don't produce: qualified For You feed views with roughly five seconds of watch time, 30 seconds or more for views from search, posting activity in the last 30 days, and account standing. A follower number that rises without a matching change in watch behavior doesn't move any of those.
There's a second consequence that connects directly to the thresholds earlier on this page. TikTok treats inauthentic engagement as a Community Guidelines violation. Violations aren't cosmetic in a monetization context: five or more video violations in 30 days triggers Creator Rewards disqualification, and five or more account violations makes an account permanently ineligible. Good standing is a stated requirement for Series and Subscription too. So the risk isn't abstract reputational damage. It's the same counter that governs whether you can be paid.
Frequently Asked Questions
How do you get monetized on TikTok?
You don't get monetized once. You qualify per route, and each route has its own payer and rules. TikTok's Creator Rewards Program needs 10,000 followers and 100,000 views in 30 days, in one of eight eligible countries. LIVE gifts, brand deals, and your own products have different gates entirely.
Is earning on TikTok available in my country?
It depends which route you mean. The Creator Rewards Program runs in eight countries only: the United States, the United Kingdom, Germany, Japan, South Korea, France, Mexico, and Brazil. TikTok Shop operates in supported markets and is not available in Arab markets. LIVE gifts (no country restriction published, though not positively confirmed), brand partnerships, and selling your own products or services stay open regardless of location. TikTok publishes no country list for Series or Subscription, so check your own TikTok Studio.
What are the TikTok monetization requirements?
They differ by program. Creator Rewards: 10,000 followers plus 100,000 views in a rolling 30 days. Series: 10,000 followers, 1,000 views in 30 days, account 30+ days old. Subscription: 10,000 followers and 100,000 views in the past calendar month, or LIVE eligibility instead.
How does TikTok monetization work?
Five payers fund it: TikTok through its programs, your viewers through gifts and subscriptions, sellers through affiliate commission, brands through partnerships, and your own customers. Identifying the payer tells you the requirement. TikTok-paid routes carry country restrictions and violation thresholds. Viewer-paid and brand-paid routes don't work that way.
Do you need 1,000 followers to go LIVE on TikTok?
We can't confirm that. TikTok publishes no global minimum follower count for LIVE access on any page we could read, and its own LIVE monetization page states an age requirement only: 18, or 19 in South Korea. We also can't say what's typical regionally, because no reliable public data covers that.
Can a Business account be monetized on TikTok?
It depends on the program. The Creator Rewards Program requires a Personal Account and explicitly excludes Business, political, and government accounts. Series accepts public Personal or Business accounts. If you're choosing an account type with TikTok-paid programs in mind, that difference is worth checking before you switch.
How do you actually get paid on TikTok?
Through whichever payer your route involves, because the five payers don't pay through the same channel. When TikTok is the payer, through the Creator Rewards Program, money accumulates in your account and identity verification is required before you can collect it. When your viewers are the payer, gifts sent during a LIVE reach you as Diamonds that TikTok allocates based on engagement, while Subscription bills them monthly and Series charges them once for a paywalled collection. When a seller is the payer, you're paid commission after a purchase is attributed to your link. When a brand is the payer, you're paid on whatever terms you negotiated, usually outside TikTok entirely. When your own customer is the payer, the money never touches TikTok at all: it goes through your own checkout. Each of those channels has a different gate, which is why "how do I get paid" has no single answer.
How much do beginners make on TikTok?
Nobody can tell you honestly, including us. TikTok publishes no rate connecting views to money, so every beginner figure circulating online is either one creator's self-report from one account, one country and one niche, or a calculator built on top of somebody else's self-report. That's why the numbers you'll find contradict each other by an order of magnitude, and we explain the reasoning in full under why we publish no earnings figures. Measure something you can actually verify instead: whether your videos hold attention long enough to produce qualified views, whether people return, and which programs the Creator Monetization Center currently offers your account. Those three answers tell you which routes are within reach. An invented average tells you nothing about your account.
The Bottom Line
The most useful thing we can tell you is which doors are closed where you are, so you stop pushing on them. The Creator Rewards Program is open in eight countries, and if yours isn't one of them that route is shut. TikTok Shop covers supported markets only. TikTok publishes no country list for Series or Subscription, so treat those as unconfirmed until your own TikTok Studio says otherwise.
What's left is substantial: LIVE gifts, where no country restriction is published, plus brand partnerships and selling your own products or services. All three depend on the same underlying asset, which is an audience that watches long enough and trusts you enough to act. That's also the asset every TikTok-paid program measures, so building it isn't wasted work if program availability changes later.
The practical next step is to open the Creator Monetization Center in your own account and read which programs it actually offers you. That's a live check against your account rather than a published summary. Then pick one route from the capability table above and build toward its specific requirement instead of building toward a follower number. That's a shorter list of things to do, and every item on it is something your location allows.
Official Sources
- TikTok Creator Academy: Creator Rewards Program. Supports the eight-country availability list, the 18+ requirement (19 in South Korea), the Personal Account restriction, the 10,000 follower and 100,000 view thresholds over a rolling 30 days, the over-one-minute original video rule, the exclusion of Duets, Stitches, Photo Mode, and sponsored content, the 1,000 qualified For You view floor, the five-second and 30-second qualified view definitions, the violation and appeal windows, and applying from TikTok Studio.
- TikTok: Series overview. Supports the 80-video limit, the 30-second to 20-minute video length range, the age, account age, posting activity, follower, view, originality and good standing requirements, and the exception for creators under 10,000 followers who already sell premium content elsewhere.
- TikTok Newsroom: expanded Subscription feature. Supports the description of Subscription perks, the $2.99 to $99.99 price range with a $5.99 default, the 10,000 follower and 100,000 view past-calendar-month requirement, and the alternate LIVE eligibility path.
- TikTok LIVE: monetization requirements. Supports the age requirement for LIVE monetization features, the absence of any published global follower minimum for LIVE access, and the statement that TikTok allocates Diamonds based on engagement without publishing a fixed conversion rate or per-Diamond price.
- TikTok Newsroom: TikTok Shop expands across Europe. Supports only the statement that the June 2026 expansion covered European markets. It does not speak to Arab-market availability.
- TikTok Shop seller portal, market selector. Source of the supported-market list that contains no Arab market, which is what supports the statement that TikTok Shop is unavailable in Saudi Arabia and across Arab markets. Read 17 August 2026.
- TikTok Shop for Creators: United States and United Kingdom. Source of the published affiliate follower minimums, 1,000+ in the US and 500 in the UK, alongside the 18+ and account-risk-evaluation conditions. Read 9 September 2026.
- TikTok Creator Academy: monetization hub. Supports the Effect House creator rewards, the post contests and their categories, the Creator Monetization Center, and the identity verification requirement before collecting Creator Rewards payments.
- TikTok Community Guidelines: Integrity and Authenticity. Supports the statement that TikTok treats inauthentic engagement as a Community Guidelines violation.
- TikTok Seller University: affiliate creator routes. Supports the 1,000 follower, 18+, US market requirement for the self-apply Affiliate Creator route, the invite-only nature of the Marketing Creator and Official Shop Creator routes, the pilot program auto-enrollment under 5,000 followers with graduation at 5,000+, and the shoppable posting limits of 30 short videos and 60 photo posts per day since May 11, 2026.
Every fact on this page was read from the TikTok pages listed above on September 9, 2026, except the TikTok Shop seller portal market selector, read 17 August 2026. Where TikTok publishes no figure, we say so rather than substituting an estimate.